2theloo acquires leading position in France
The successful Dutch toilet store concept 2theloo made another important step in the realizing its growth target. With the acquisition of the Paris-based high end toilet chain PointWC, 2theloo secures a leading position in the French market.
PointWC is an innovative concept with luxury public toilet stores where the highest possible service is provided. The renowned “PointWC by 2theloo” toilet stores are located in prime locations in Paris; namely the Champs Elysees, in Printemps on Boulevard Haussmann in Carrousel du Louvre, in the Place d’Italie 2 and the metro station Cluny la Sorbonne.
This acquisition contributes to our mission to have 400 new stores in Europe in 2015. We are proud to be working with PointWC to achieve a leading position in our ‘better than home’ toilet and service concept and position ourselves in France and Europe.
2theloo is a successful toilet shop and service concept with clean toilets, unique design and a shop with gifts and a toilet-related range. The first toilet store opened in 2011 in Amsterdam, followed by an explosive growth of branches. Currently 2theloo has nearly 200 toilet stores in malls, petrol stations and in popular tourist locations in 13 countries. Each year, more than 40 million people are happily using the services of 2theloo.2theloo aims to expand to 2,000 locations in 2017.